Context
A place where the music comes first.
Amato was an intimate jazz club in Irkutsk, bringing together live concerts, jam sessions, and a community of people who valued listening. Its character came from the music, carefully considered acoustics, and the closeness between performers and guests.
The club’s original website was a basic page built with a bank’s website builder. It provided a presence online, but offered little sense of the place and left ticket sales and processing to the team.
Working closely with the client over several iterations, I developed the website into a fuller expression of Amato and a practical part of its everyday operations.
The Challenge
Make discovering a concert as considered as the experience inside.
Regular guests returned to the website to check the programme. New visitors needed to understand what kind of place Amato was, what to expect, and how to attend. The team needed to publish events independently.
The existing website made these tasks difficult: the programme was inconvenient to browse, ticket purchasing required manual handling, and guests could not choose seats interactively. The club’s atmosphere and approach to music were largely missing.
The challenge: bring the programme, the club’s character, and ticket purchasing together in a clear website that remained lightweight and manageable for the client.
A closer look at the website, from its opening screen to the event programme and the club itself.
Approach
Start with the people visiting—and the people maintaining it.
I surveyed club guests as part of the branding and website research, reviewed competitors and related websites, and worked with the founder to clarify what the site needed to communicate.
Tilda suited the project’s requirements and allowed the client to update the event programme independently. I developed a custom design, wrote the website copy, and selected photographs from the club’s own material. Later iterations drew on site analytics and the experience of maintaining the live website.
Three principles guided the work:
— Put the programme within easy reach
Keep the opening screen simple and make upcoming events easy to browse for guests who regularly return to see what is new.
— Let the club’s character come through
Use direct language, expressive typography, and photographs of real performances and interiors to communicate Amato’s focus on music.
— Make independence part of the delivery
Give the team a website they could update themselves, supported by a reusable event-poster builder in Figma and instructions for using it.
The event programme adapts from a four-column desktop grid to a compact mobile layout.
Solution
An expressive website with a practical core.
A near-black background, oversized typography, and orange-red accents carry Amato’s visual identity across the website. A four-column desktop grid gives the programme a clear rhythm, while concert posters and photography bring the musicians, audience, and space into view.
Event cards bring together the essentials: the performance, date, price, and a direct invitation to buy a ticket. TicketsCloud integration lets guests choose seats interactively and purchase tickets online. I also adapted the widget’s styling to sit more comfortably within the website.
The surrounding content explains the club’s format and atmosphere, introduces its history, and provides directions, rules, and contact information. Donation and feedback options give visitors further ways to support the club and stay involved.
Performance shaped the details throughout: a lightweight opening screen, compressed photographs, leaner font files, and restrained CSS animation. Responsive layouts and simplified mobile navigation carry the same priorities onto smaller screens.
The platform also imposed limits. Tilda’s native purchase options could not support the required selection of multiple seats, so I retained TicketsCloud and refined the integration around that requirement.
The club’s story and photography sit alongside the practical details of planning a visit.
On smaller screens, the same visual language carries through the club information, directions, and feedback.
Result
From a basic information page to a working part of the club.
Amato gained a website that connected its identity, event programme, and ticket purchasing in one place. Guests could explore upcoming performances, understand the venue, and select seats online, while the team could maintain the programme independently.
The project continued through several substantial iterations, refining the content, layout, performance, and ticketing experience as the club’s needs developed.
The result gave Amato a distinctive online presence and a practical way to bring people closer to the music.